Lovely Leaves is a tea brand that specializes in holistic and herbal remedies. We carry teas with supplements, herbs and mushrooms that also contain unique and delicious flavors. Our demographic is individuals that want to better their mind and body with the benefits of our herbal teas. We value sustainability and the well being of our employees. We want to create an environment and brand that welcomes all individuals to be their healthiest selves, while also sipping our tea!

For the design process of this project I knew I wanted to incorporate illustrations of mushrooms and for that to be the focal point. I then wanted to create a design that felt visually appealing and something that would encourage the consumer to add this product into their daily lives. I chose a vibrant magenta to represent the Hibiscus flavor of the tea, and the bold yellow/green to represent the lemon grass in the tea itself. I made some hearts that also reference the shape of leaves to add to the theme and value of love that the company has.